THE SINNER

Season 4 campaign dredged from cold waters and small-town secrets

NEW SEASON, NEW STORY

Kill 2 Birds created a full campaign design package for USA Network’s smash hit ‘The Sinner’. The show’s highly anticipated return teases new mysteries that occur in a small New England fishing town — with big secrets — in this season’s exciting new storyline.
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Our teams contributed overall concept, teaser and trailer graphics, full promo packaging, AE Toolkit and hero key art to the campaign.

Graphic Teaser

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promo package

on the water

Kill 2 Birds used the fishing town location as the aesthetic backdrop for the on-air visuals. The graphics are set against an overcast, monochromatic ocean surface, with glimpses of the town’s locations and fishing industries in the distance. The scenes communicate the serenity of nature, contrasted by the implied trouble that awaits…
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Our animation teams created all the photo-real 3D scenes from scratch, including the beautiful, undulating waves that are featured throughout.

social

OFFICIAL TRAILER

KEY ART

water tests

ALT CONCEPTS

(inspiration / reference)