TV FOR ALL
one brand, many voices.
FOX launched “TV For All” as a year-round platform to spotlight diverse stories, voices, and communities—across Black History Month, Pride, Women’s History Month, Hispanic Heritage Month, and more.
They needed a design system that could carry it all.
The foundation had to stay distinctively FOX. Clear, bold, unmistakable. But each execution also had to feel distinct. Every event needed its own energy, its own visual identity. And the system had to move fast—adaptable to different formats, editable in-house, and ready for any screen.
BUILT FROM THE LETTERS UP.
We designed the entire system using the FOX brand shapes, reworking them into something functional, flexible, and front-facing.
Each letter from the deconstructed FOX logo became a design tool. Rotated, scaled, aligned into a custom grid. The shapes act as activators—framing content, holding messaging, and driving layouts.
The “TV For All” logomark was designed to echo the “pill” shape of the FOX O. Vertical, compact, and unmistakably part of the same system. Every element ties back to the master brand, but nothing feels templated or repetitive.
One framework with dozens of expressions. A brand that shows up and speaks up.
BLACK HISTORY MONTH
hispanic heritage month
holidays
women's history month
